At Home with Growing Older is a group of multi-disciplinary professionals who have come together to re-envision the aging experience. They hold local events and provide resources for anyone exploring the world of aging and elder care.
We created a design system for their branding and website that could be extended to print and presentations as well.
The request was to keep the spotlight on the events, writing and links and to keep other distractions to a minimum. We felt the use of black and white photography really helps set a serious and focused tone for their branding.