Perrin Lam is a visionary adman and designer who had just embarked on exploring his latest passion – jewelry design and fabrication.
We started with a branding system that could address the many different applications of the logo and layout templates for print, point of sale, and online. We chose to not fall for the easy pitfall of designing a look and feel that was too retro and literally "deco" but opted instead to evoke a bit of that age through typography from the same period.
Then we set up several photo shoots, as he was developing new design at a lightening pace, and built the website and some online advertising to promote the line.
The Spring line was picked up by the Contemporary Jewish Museum Gift Shop in San Francisco and several other local retail outlets.