Quberu is a San Francisco startup that provides a cloud-based platform for international trade and transactions. With no designers on board, they came to us to have us craft their entire branding strategy and to develop guidelines for their print and online presence.
We created a unique mark that is easily recognizable and adapts well to many uses. We explored many themes, but kept returning to the image of a coin, which we felt represented transactions and accounting without being too literal.
Having designed the logo, we built a branding guideline and applied this philosophy to the designs for the website, presentations, communication materials and more. Included was a set of recommended images to use and a set of icons for technical diagrams and as stand alone artwork.