Already established as a phenomenal online community, Second Life was quickly expanding into E-commerce and international marketplaces. They needed to promote these new opportunities to businesses, and their own users, around the world.
We helped them develop print and animated web ads based on their current power users and promoters, as well as promotional items like t-shirts and DVD-roms, and mail campaigns.
Another important component for the corporate side of the push was to develop a system of technical documents, white papers and case studies that could easily be translated to multiple languages and unique markets.
The "In SL" campaign featured the personas and unique creations of the Second Life in-world community and tied their fantasy world with their real-life counterparts.