![ahwgo-mac-C ahwgo-mac-C](https://farnsworthdesign.com/fd2018/wp-content/uploads/ahwgo-mac-C.jpg)
![athome-02 athome-02](https://farnsworthdesign.com/fd2018/wp-content/uploads/athome-02-1024x563.jpg)
At Home with Growing Old
AHWGO is a group of multi-disciplinary professionals who have come together to re-envision the aging experience. They hold local events and provide resources for anyone exploring the world of aging and elder care.
Disciplines:
- Branding
- Website Design and Development
![ahwgo-phones-video-4c ahwgo-phones-video-4c](https://farnsworthdesign.com/fd2018/wp-content/uploads/ahwgo-phones-video-4c.jpg)
![ahwgo-screens-3c ahwgo-screens-3c](https://farnsworthdesign.com/fd2018/wp-content/uploads/ahwgo-screens-3c.jpg)
![ahwgo-phones-3c ahwgo-phones-3c](https://farnsworthdesign.com/fd2018/wp-content/uploads/ahwgo-phones-3c.jpg)
The request was to keep the spotlight on the events, writing and links and to keep other distractions to a minimum. We felt the use of black and white photography really helped set a serious and focused tone for their branding.
We created a design system for their branding and website that could be extended to print and presentations as well. With a limited palette and a library of curated photos, a unified theme was defined.
![ahwgo-tablet-3c ahwgo-tablet-3c](https://farnsworthdesign.com/fd2018/wp-content/uploads/ahwgo-tablet-3c.jpg)
![ahwgo-cards-3c ahwgo-cards-3c](https://farnsworthdesign.com/fd2018/wp-content/uploads/ahwgo-cards-3c.jpg)