At Home with Growing Old
AHWGO is a group of multi-disciplinary professionals who have come together to re-envision the aging experience. They hold local events and provide resources for anyone exploring the world of aging and elder care.
Disciplines:
- Branding
- Website Design and Development
The request was to keep the spotlight on the events, writing and links and to keep other distractions to a minimum. We felt the use of black and white photography really helped set a serious and focused tone for their branding.
We created a design system for their branding and website that could be extended to print and presentations as well. With a limited palette and a library of curated photos, a unified theme was defined.
