Capstone Art sells original, custom, and on-demand artwork to designers, decorators and institutions.
They had been using an off-the-shelf service to display their catalogue of artwork online, but felt trapped by the lack of support and customization and awkward interface.
We suggested building a catalogue using WooCommerce and WordPress – basically an online shop without the shopping cart. Since WordPress is easy to learn, especially for anyone with blogging experience, it would be easy for them to maintain and update, without having to write a single line of code.
We made the mobile experience as clean and easy to navigate as possible, while still including robust search and content filtering, keeping the real focus on the artwork itself. The site is crammed with features, like membership registration, wishlists, and dynamic Ajax search.
We knew that searching and filtering the huge array of pieces was key, and we implemented wishlists so visitors could curate their own selections and share them.
With such sweeping changes to the rollout, Capstone Art felt an update to their branding was appropriate, so we helped them work up a new logo that would serve the new sites.
In the middle of the project, they informed us that they would like to do a similar site in the UK. Luckily, WordPress made migrating a clone of the site easy and with a bit of customization, they now have two great storefronts.