Identity projects always seem to start with brainstorming, and a flurry of loose ideas, quickly churned out in order to identify and weed out the cliché and the obvious. Lots and lots of tiny sketches. Then the real work begins.
Logos and logo marks need to serve many more purposes and platforms than they used to. You can see for the recent branding designs we did for Quberu, we created logos, logo marks with tag lines, single color and reverse logos and an app icon.